Privacy Policy

Effective Date: September 15, 2025

East Beach Psychological Services, P.C. (“Practice,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our website, request services, or otherwise interact with us.

Because we are a healthcare provider, certain information we collect is classified as Protected Health Information (“PHI”) and is governed by the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

By using our website and services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

A. Information You Provide

• Contact details (name, phone number, email address).

• Appointment requests, forms, or messages you submit.

• Billing information.

• Any personal health information you choose to share.

• Other information collected in the intake/appointment request process.

• Other information not included here.

B. Automatically Collected Information

• Log and usage data (IP address, browser type, operating system, pages visited, time/date of access).

• Device information (device identifiers, settings, network).

• Cookies and tracking technologies (see Section 7).

2. HIPAA & Protected Health Information

A. Definition of PHI
PHI includes any information that can identify you and relates to your past, present, or future physical or mental health, treatment, or payment for healthcare services.

B. Use & Disclosure of PHI
We may use and disclose PHI as permitted by HIPAA, including:

• Treatment: To coordinate and provide care.

• Payment: To bill and collect payment for services.

• Healthcare Operations: For administrative, quality improvement, and compliance purposes.

We will not use or disclose PHI for marketing or any purpose not permitted under HIPAA without your prior written authorization.

East Beach Psychological Services P.C.’s specifically PHI disclosure and privacy policies are available on our website.

C. HIPAA Safeguards
We maintain administrative, technical, and physical safeguards to protect PHI against unauthorized access, use, or disclosure.

3. How We Use Other Information

In addition to PHI, we may use non-medical personal information for:

• Operating and improving our website.

• Responding to inquiries.

• Scheduling and service confirmations.

• Sending administrative or practice-related updates.

4. How We Share Information

• With Service Providers: We may share limited information with third-party vendors who provide secure hosting, email, billing, or scheduling services. All vendors handling PHI are bound by HIPAA-compliant Business Associate Agreements (BAAs).

• Legal Requirements: We may disclose information when required by law, court order, or government regulation.

• Emergencies: We may disclose PHI to prevent or lessen a serious and imminent threat to health or safety.

5. Your Rights Under HIPAA

You have specific rights under HIPAA, including:

• The right to access and receive a copy of your PHI.

• The right to request corrections to your PHI.

• The right to request restrictions on how we use or disclose your PHI.

• The right to receive an accounting of disclosures.

• The right to request communications by alternative means (e.g., email instead of mail).

To exercise these rights, please contact us at the address below and refer to our practice policies.

6. Data Security

We use industry-standard safeguards to protect both PHI and personal information, including secure servers, encryption, and access controls. However, no system is 100% secure, and we cannot guarantee absolute protection.

7. Cookies & Tracking

Our website may use cookies to improve user experience, analyze traffic, and remember preferences. We do not use cookies to store or transmit PHI. You may disable cookies in your browser settings, though some features may not function properly.

8. Children’s Privacy

Our services are intended for individuals 13 and older. We do not knowingly collect PHI from children without parental or guardian consent.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically and without notice. Updates will be posted with a revised “Effective Date.” Continued use of our Services constitutes acceptance of any changes.

10. Disclaimers

East Beach Psychological Services, P.C. may have other practice policies and guidelines that pertain to privacy practices and other corporate practices, that may or may not include how PHI is used, that are not available on this website.

11. Contact Us

If you have any questions about this Privacy Policy, or to exercise your privacy rights, contact us at:

East Beach Psychological Services, P.C.
4490 Pleasant Ave, Unit B
Norfolk, VA 23518